Indian Motorcycle Comes Home

A brand already deeply rooted in Sturgis history is coming home.

Indian Motorcycle Sturgis will open this month at 2106 Lazelle Street in the building that formerly housed Competition Distributing. The flagship dealership will employ 10-12 full-time staff offering sales and service year-around.

The iconic Indian brand, owned by Polaris Industries of Medina, MN,  made a statement during last year’s Rally™ by revealing their 2014 models at the Sturgis Motorcycle Museum. The success of the event and the welcome they received by the Sturgis community encouraged the corporation to consider the town for a dealership. The City of Sturgis and Sturgis Economic Development Corp(SEDC) worked with the company to help bring it to fruition.

Indian Motorcycle Sturgis is owned by Vern Eide Motorcars, Inc. of Sioux Falls, SD. They also own Vern Eide Motoplex in Sioux Falls, offering a large array of popular brand name new and used motorcycles.

Additional details on the dealership and a ribbon cutting to celebrate its opening will be released soon.

You can follow their progress at and on Facebook.


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