From our vantage on Junction Ave, it’s beginning to look a lot like Rally. If you’re heading our direction, we wish you safe travels and good weather. Our community has put in countless hours to welcome you and our other half a million best friends home.
The history of Sturgis is tightly knotted in the history of the American motorcyclist. That’s why we are always excited (and honored) to welcome riders and enthusiasts to our streets in August and throughout the year.
So stop in. We can help you choose the right street and the right stops. We have maps, visitor bags, official Sturgis Rally merchandise, and friendly people who know legendary Sturgis and the Black Hills. Thanks for visiting the City of Riders.
The Chamber is located at 2040 Junction Ave (a few blocks north of Exit 32).