Explore Sturgis
There’s plenty to love about Sturgis, whether you’re a long-time resident or just passing through!
July 30th 2021
Northern Hills Ag Fest
Mutton Bustin', Calf Scramble, Dress-a-Sheep, a free community BBQ, and MORE coming up on July 30th!
Plan Your Trip
Sturgis Motorcycle Rally
Learn all about where to stay, what to see, food and drink, and more for this year's 81st annual Sturgis Motorcycle Rally. Our Welcome Center is your one-stop-shop for Rally planning and tips.
Take the Ride
Visit Sturgis
Tucked between the Black Hills National Forest and Badlands National Park on I-90, Sturgis is the gateway to great attractions, shopping, and year-round outdoor activities.
Just Announced
2021 Sturgis Motorcycle Rally Concerts
View our comprehensive list of 2021 Sturgis Motorcycle Rally concerts - more coming soon!
How To
Enjoy the Black Hills Outdoors
View our guide to enjoying the Black Hills - hiking, biking, canoeing... the options are endless!
Shop Sturgis
Meet Our Businesses
Dining, Drinks, Services, Shopping, and more!
Our Vision
The Sturgis Area Chamber of Commerce & Visitors Bureau envisions uniting and leading the Sturgis area toward stronger economic, social and community betterment.
Become a Member
The Chamber of Commerce is here to work with you and assist you! Joining as a Chamber Member has significant benefits for businesses of all sizes.