Sturgis for the Holidays

Sturgis is a mecca of quintessential Midwest holiday spirit. Stroll around town to enjoy a variety of ma-and-pop shops, check out the Hometown Christmas Market, tour the town's holiday lights, and attend one of our hallmark festive events - the annual Tree Lighting Ceremony, the Parade of Lights, or Scrooge Night!

Sturgis for the Holidays

View All 2021 Events on our Community Calendar


Sturgis Holiday Shopping

Sturgis is home to a surprising variety of "ma and pop" shops with unique finds! Meander around town and find everything you need for your holiday gift-giving list. You'll find quality clothing, antiques, home decor, tools, art, and so much more. Not to mention, most of our local shops feature special deals throughout the holiday season!

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Drive-By Lights & Window Display Competition

Organized by: Sturgis Area Chamber of Commerce
December 7th - December 28th

The Chamber of Commerce is teaming up with the Crisis Intervention Shelter Service to host a drive-by holiday lights and window display competition! For a suggested $20 donation benefiting the shelter, participating homes and businesses can be included on a printed map of beautiful lights and window displays in the community. Make some cocoa, put it in a thermos, pack the kids into the car, and enjoy a self-led tour through town to look at the festive decor while supporting our local shelter!

Enter the Competition!

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Tree Lighting Ceremony

Organized by: Sturgis Area Chamber of Commerce
Thursday, December 2nd | 6PM

Join us at our community Tree Lighting Cermony tradition on the first Thursday in December! This family event kicks off a month of festivities with well-wishes from local businesses, a reading of 'Twas the Night Before Christmas by our town Mayor, the traditional lighting of the community Christmas tree, hot cocoa and cider stands, and more! Click below to learn about all of the heartwarming activities at this year's Tree Lighting:

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Parade of Lights

Organized by: Sturgis Area Chamber of Commerce
Friday, December 3rd | 6PM

Sturgis's annual Parade of Lights is one of our most popular events of the year! The parade takes place the evening following the Tree Lighting Ceremony, and features over 40 floats from local businesses and clubs each year. Bundle up the kiddos and enjoy the sparkling display! Floats are judged in several categories for award winners, and businesses lining the parade route frequently feature specials, open houses, and other activities for attendees.

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Sturgis Hometown Christmas Market

Organized by: City of Sturgis Rally & Events
November 5th - December 19th

The City of Sturgis Rally & Events Department hosts an annual Hometown Market showcasing local vendors, small businesses, and home-based businesses! This year's market is open for the holiday season and located at 1123 Main Street in downtown Sturgis. Click below to learn more:

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Scrooge Night

Organized by: Sturgis Area Chamber of Commerce
Thursday, December 16th

When the clock is ticking to finish holiday shopping, where do you go? Sturgis! Make plans to wrap up your gift list in Sturgis during Scrooge Night just a few days prior to Christmas. Local shops unveil incredible deals, and the whole town turns out to support our businesses and share the holiday spirit. Click below to learn more about this great annual shopping extravaganza:

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Sturgis Festival of Trees

Organized by: First Interstate Bank
Friday, December 19th | 5:30PM

The Festival of Trees is a local favorite holiday event organized by First Interstate Bank and held to raise money for charitable causes in the community! Businesses and individuals decorate Christmas trees in various themes and donate them to a tree auction. Attendees bring their appetites and their pocket books for a delicious spread of holiday fare and to bid on trees for the benefit of the community! In recent years, the event has raised over $50,000 for local charities. Click below to learn more:

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Free Holiday Kids' Crafting

Organized by: City of Sturgis Rally & Events
Saturday, December 11th | 1PM - 4PM

The City of Sturgis is hosting a free afternoon of Christmas crafting for kids at Harley-Davidson Rally Point from 1pm to 4pm on Saturday, December 11th 2021! Stop by our town square for some free family fun!

Family Holiday Lights Tour

Organized by: City of Sturgis Rally & Events
Saturday, December 11th | 5PM - 7PM

Richelle Bruch LLC and the City of Sturgis invites you to enjoy the Family Holiday Light Tour on Saturday, December 11th from 5pm to 7pm starting at Harley-Davidson Rally Point! Bus rides will leave approximately every 30 minutes to view lights around town. It's free! Kids receive a free paper bag meal. 

Community Christmas Concert

Organized by: Sturgis Area Arts Council
Sunday, December 12th | 2PM

Sturgis Area Arts Council invites the public to the annual Sturgis Community Christmas Concert on Sunday, Dec.12th at 2:00pm in the Community Center Theater. Church musicians from Sturgis and Whitewood will be sharing the gift of music. Each choir is preparing individual selections and will unite in a mass choir number conducted by Toby Rath, choir director at Emmanuel Lutheran Church in Whitewood. Click below to learn more:

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Adult Holiday Lights "Booze 'n' Cruise" 

Organized by: City of Sturgis Rally & Events
Saturday, December 18th | 6PM - 9PM

Richelle Bruch LLC and the City of Sturgis invite you to enjoy the Holiday Lights Booze 'n' Cruise on Saturday, December 18th from 6pm to 9pm starting at Harley-Davidson Rally Point! Bus rides will leave approximately every 30 minutes to view lights around town. It's free! Adults are welcome to purchase alcoholic beverages downtown to bring on the bus.

Downtown Sturgis Holiday Giveaway

Organized by: Downtown Sturgis Foundation
November 1st - December 1st

The Downtown Sturgis Foundation's fourth annual Downtown Sturgis Holiday Giveaway offers a chance for you to win from a pool of over $3,000 in local business gift card prizes! This year, they have added two grand prizes valued at $500 each! To enter, simply shop at any participating business in the Downtown Business Improvement District (click below for a full list). Enter your name and contact information on an entry slip or the back of your receipt every time you shop. Winners are selected at the Annual Tree Lighting Ceremony on the first Thursday in December annually!

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Sturgis Community Cinema

Organized by: Sturgis Economic Development Corp.
Saturdays - Dates Vary

Sturgis Economic Development Corporation is pleased to present a series of FREE Christmas cinema classics on Saturday evenings throughout the holidays! Movies will take place in the Sturgis Community Center Theater on a brand new screen. Click below to learn more and view titles and showtimes:

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View All 2021 Events on our Community Calendar