Sturgis for the Holidays

Sturgis is a mecca of quintessential Midwest holiday spirit. Stroll around town to enjoy a variety of ma-and-pop shops, check out our new Hometown Christmas Market, tour the town's holiday lights, and attend one of our hallmark festive events - the annual Tree Lighting Ceremony, the Parade of Lights, or Scrooge Night!

Sturgis for the Holidays

View All 2020 Sturgis Holiday Events


Sturgis Holiday Shopping

Sturgis is home to a surprising variety of "ma and pop" shops with unique finds! Meander around town and find everything you need for your holiday gift-giving list. You'll find quality clothing, antiques, home decor, tools, art, and so much more. Not to mention, most of our local shops feature special deals throughout the holiday season!

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Drive-By Lights Tour


The Chamber of Commerce is teaming up with the Crisis Intervention Shelter Service to host a drive-by holiday lights tour! For a suggested $20 donation benefiting the shelter, participating homes can be included on a printed map of beautiful outdoor lights displays in the community. Make some cocoa, put it in a thermos, pack the kids into the car, and enjoy a self-led tour through town to look at the festive decor while supporting our local shelter!

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Tree Lighting Ceremony

Join us at our community Tree Lighting Cermony tradition on the first Thursday in December! This family event kicks off a month of festivities with well-wishes from local businesses, a reading of 'Twas the Night Before Christmas by our town Mayor, the traditional lighting of the community Christmas tree, hot cocoa and cider stands, and more! Click below to learn about all of the heartwarming activities at this year's Tree Lighting:

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Parade of Lights

Sturgis's annual Parade of Lights is one of our most popular events of the year! The parade takes place the evening following the Tree Lighting Ceremony, and features over 40 floats from local businesses and clubs each year. Bundle up the kiddos and enjoy the sparkling display! Floats are judged in several categories for award winners, and businesses lining the parade route frequently feature specials, open houses, and other activities for attendees.

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Sturgis Hometown Christmas Market

The City of Sturgis is hosting a Hometown Christmas Market in two downtown indoor locations to showcase local vendors, small businesses, and home-based businesses! As of mid-November, the market building vendor spaces are 100% reserved!  We can't wait to see all of the amazing products when it opens. The Market will be open for four consecutive weekends, Friday through Sunday starting on Friday, November 27th and ending Sunday, December 20th! Click below to learn more:

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Scrooge Night

When the clock is ticking to finish holiday shopping, where do you go? Sturgis! Make plans to wrap up your gift list in Sturgis during Scrooge Night just a few days prior to Christmas. Local shops unveil incredible deals, and the whole town turns out to support our businesses and share the holiday spirit. Click below to learn more about this great annual shopping extravaganza:

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Sturgis Festival of Trees

The Festival of Trees is a local favorite holiday event organized by First Interstate Bank and held to raise money for charitable causes in the community! Businesses and individuals decorate Christmas trees in various themes and donate them to a tree auction. Attendees bring their appetites and their pocket books for a delicious spread of holiday fare and to bid on trees for the benefit of the community! The 2019 event raised over $50,000 for local charities. Click below to learn more about this year's Festival of Trees:

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Saturday Community Christmas Activities

Visit Harley-Davidson Rally Point (corner of Main Street and Harley-Davidson Way) every Saturday from 3pm to 5pm between 11/28 and 12/26 for a special FREE family Christmas activity! 

Drive-By Holiday Lights "Booze 'n' Cruise"

Looking for a more adult activity around the holidays? Hop on the Holiday Lights "Booze 'n' Cruise" bus at 5pm at Harley-Davidson Rally Point in downtown Sturgis on Saturday, December 19th from 5pm to 8pm to enjoy a bus tour of the lights locations with an adult beverage in hand! Invite your friends, colleagues, or family members for a fun and festive evening to remember!

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Downtown Sturgis Holiday Giveaway

The Downtown Sturgis Foundation's third annual Downtown Sturgis Holiday Giveaway offers a chance for you to win from a pool of over $3,000 in local business gift card prizes! To enter, simply shop at any participating business in the Downtown Business Improvement District (click below to view businesses that participated in the 2020 promotion). Enter your name and contact information on an entry slip or the back of your receipt every time you shop. Winners are selected at the Annual Tree Lighting Ceremony on the first Thursday in December annually!

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Sturgis Community Cinema

Christmas Classics

Sturgis Economic Development Corporation is pleased to present a series of FREE Christmas cinema classics on Friday evenings and as Saturday matinees throughout December! Movies will take place in the Sturgis Community Center Theater and include:

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