Sturgis Motorcycle Rally Adventure Guide

Planning your trip to the Sturgis Motorcycle Rally, or already here and seeking more information? You've come to the right place. Our Adventure Guide is a curated collection of all of the most helpful information available to rally-goers. Browse topics below including recommended motorcycle rides, the interactive vendor map, places to eat, and more!

Interactive Rally Vendor Map

The City of Sturgis also creates a comprehensive vendor map of Rally vendors with permits located within city limits. Click below to load the map, then easily search by vendor name, products sold, and location. You can also simply browse the map area by clicking and dragging or zooming in/out.

View Vendor Map

Live Sturgis Webcams

Not quite to Sturgis, but hoping to get a glimpse of the action? You can view a live webcam feed from The Hotel Sturgis, the Sturgis Motorcycle Museum & Hall of Fame, or Sturgis Liquor anytime online! Click below to view each webcam:

View Webcams

Recommended Motorcycle Rides

The Black Hills are a breathtaking backdrop to the largest event held annually in South Dakota - the Sturgis Motorcycle Rally! While you are here, make plans to try out one or several of the recommended self-led rides described in this blog by South Dakota Public Broadcasting. Each ride is unique, and showcases points of interest ranging from the Badlands, Custer State Park, and Bear Butte, to beautiful Spearfish Canyon, Vanocker Canyon, Mount Rushmore, and Crazy Horse!

View Recommended Rides

Places to Stay

No trip to Sturgis would be possible without the accommodations provided by our numerous friendly campgrounds, hotels, motels, and vacation rentals! Click below to view our comprehensive guide to the best places to stay in and around Sturgis during your next Rally adventure.

View Places to Stay

Must-See Attractions

The Sturgis Motorcycle Rally is all about - of course - Sturgis! However, there are a number of must-see attractions around the Hills area that you should plan to add to your activity list. Click below for our favorites, and contact us if you need help planning an itinerary or navigating through the Black Hills.

View Recommended Attractions

Sturgis Motorcycle Rally Live Music

The annual Sturgis Motorcycle Rally always has a great line-up of live music spread over numerous large venues! On any given day, take your pick of national acts, local musicians, acoustic vibes, reggae, rockabilly, country, rock-and-roll, and more! The Rally event has slowly grown into one of the largest music festivals in the world, right here in Sturgis!

View Live Music Schedule

Places to Eat & Drink

When you find yourself surrounded by asphalt and 110-degree heat, you'll need to have a few great eateries and watering holes in your back pocket to cool down and relax! Check out or very favorite restaurants and bars by clicking the button below. Our Sturgis hospitality will make sure your hunger and thirst is taken care of in a flash!

View Places to Eat & Drink

Official Sturgis Motorcycle Rally Website

The City of Sturgis is the official managing organization behind the motorcycle rally every year. Click below to view City-sponsored rides, competitions, maps, vendor info, and more!

View Official Website