Veronica just celebrated five years as the Sturgis Area Chamber of Commerce & Visitors Bureau's Executive Director!
She grew up in a nonprofit entrepreneurial environment in Sturgis where she learned the value of giving back and supporting local business. She built her education around these values, and has now made a career out of creating an even better community for residents, businesses, and visitors. Veronica attained degrees in business, art history, and entrepreneurship from Montana State University's top-tier national AACSB accredited business school.
In addition to her Chamber duties, she serves on the Sturgis Economic Development Corporation Board of Directors, the Downtown Sturgis Foundation/BID Board of Directors, the Mid-America Chamber Executives Board of Directors, and the Sturgis Hotel/Motel Business Improvement District Board of Directors. She enjoys downhill and cross-country skiing, cozy gaming, gardening, and a variety of fine arts.
Strengths: Problem Solver, Idea Generator, Moderator, Perfectionist, Creative
Kadence has been with the Sturgis Area Chamber of Commerce & Visitors Bureau since July of 2021. She started her Chamber journey as our Event Coordinator at just 17 years old, spearheading planning and implementation of over thirty events each year ranging from small educational workshops to large community festivals.
Since her humble beginnings as part-time high school employee, Kadence has worked up through the ranks to the Assistant Director role. She now also oversees our member network, spearheads fundraising outreach, and takes the lead on projects tied to every aspect of Chamber operations.
Kadence is passionate about community and has a history of volunteerism with the Black Hills Special Olympics, Sturgis Golden K Kiwanis club, and other noteworthy charitable organizations. She is currently attending online classes for her post-secondary education, and looks forward to continuing to grow her career with the Chamber. She enjoys snowboarding, police scanners, and is a talented photographer.
Strengths: Collaborator, Reliable, Loyal, Critical Thinker, Listener
We welcomed Taylor to the team in 2023!
Taylor is our Office Coordinator, handling everything from administrative paperwork and billing to customer service and visitor experience. Taylor is an excellent communicator and manages the office's organization and efficiency. Taylor also assists with our membership, contacting businesses regularly to touch base and offer our assistance.
Taylor pursued communications at Black Hills State University and has years of experience offering excellent customer experience. She reliably attends to all assignments and strives for above-and-beyond relationship building. She is an accomplished baker, a LOTR expert, and loves enjoying the outdoors with her dog, Chopper.
Swing by the office to meet Taylor!
Strengths: Communicator, Organizer, Spirited, Sharer, Advocate