Chamber Staff

Looking to meet the friendly faces at the Sturgis Area Chamber of Commerce & Visitors Bureau? Stop into our offices or check out our contact information below!

Chamber Staff

Veronica Grosek

Executive Director

Veronica is continuing in her fifth year as the Sturgis Area Chamber of Commerce & Visitors Bureau's Executive Director. She grew up in a nonprofit entrepreneurial environment in Sturgis where she learned the value of giving back and supporting local business. She built her education around these values, and has now made a career out of creating an even better community for residents, businesses, and visitors. Veronica has attained degrees in business, art history, and entrepreneurship.

In addition to her Chamber duties, she serves on the Sturgis Economic Development Corporation Board of Directors, the Downtown Sturgis Foundation/BID Board of Directors, the Sturgis Challenge for Charities Foundation Board of Directors, and the Sturgis Hotel/Motel Business Improvement District Board of Directors. She is also an active member of the Sturgis Golden K Kiwanis club.

Contact Veronica

Kadence Gleason

Receptionist & Events Coordinator

Kadence has been with the Sturgis Area Chamber of Commerce & Visitors Bureau since July of 2021. She spearheads all Chamber event planning, from small Lunch & Learn activities to festivals welcoming several hundred people annually. Kadence is head of Reception and is the public's contact for questions and input regarding Chamber events.

Kadence is passionate about community and has a history of volunteerism with the Black Hills Special Olympics, Sturgis Golden K Kiwanis club, and other noteworthy charitable organizations. She is currently attending online classes for her post-secondary education, and looks forward to continuing to grow her career with the Chamber.

Contact Kadence

Alexis Heredia

Membership Coordinator

We have a brand new face here at the Sturgis Area Chamber of Commerce & Visitors Bureau:  Alexis Heredia, Membership Coordinator!

We are thrilled to welcome Alexis to the team. Not only is she exceptionally qualified, but she is passionate about Sturgis and our business community's wellbeing. Alexis has a background in outreach, especially human services and career development. She brings a wealth of knowledge to the team; her expertise will be useful in working with our member businesses to develop relationships and opportunities for business growth.

Alexis' office hours are Monday through Thursday, 9am to 2pm. You can also reach her directly by email anytime.

Contact Alexis

Kiara Poitra

Office Coordinator

Please help us welcome back a returning staff member, Kiara Poitra! Kiara is filling our new Office Coordinator position as of January 2023.

Kiara has previous experience in event planning and reception, and has continued her career growth in local foods and retail over the last two years. She has experience handling business administration and financial matters, and is passionate about healthy, natural living. We look forward to welcoming Kiara back to our growing team to help streamline our office operations and as our primary accounts receivable/payable contact.

Kiara's office hours are Monday through Friday, 8am to 12pm. You can also reach her directly by email anytime.

Contact Kiara



Meet the Board of Directors