Sturgis Motorsports

About Sturgis Motorsports

Welcome to Sturgis Motorsports! We are the only full-service Powersports dealership in Sturgis, South Dakota with the largest variety and widest selection of Powersports products in the Black Hills. Located in Sturgis, South Dakota we're close to Rapid City, Gillette, Spearfish, and Deadwood. We’re happy to help you find the perfect NEW or USED Motorcycle, ATV, SxS, Snowmobile, or the parts and accessories you've been looking for. If you need help in making your selection, call or stop in—we're always ready to help!

We are the only ATV Dealership in Sturgis, South Dakota, but if you’re in Rapid City, Gillette, Spearfish, or Deadwood we’re just a short drive away. Let us help you find your perfect new or used Yamaha ATV, Suzuki KingQuad, or Textron Off Road (formerly Arctic Cat) ATV. Not only are we the only ATV Dealership, but also the only dealer carrying UTVs/ Side-by-sides. You can find your Yamaha YXZ1000, Wolverine, or Viking at our store! Plus it’s time to check out American Made Textron Off Road ‘s lineup of Wildcats, Stampedes, and Prowlers. Not to mention we carry the all-new Prowler EViS with a 72 volt AC Electric Drivetrain.

If you’re looking for a motorcycle dealership in Sturgis, SD with the best brands and models around we’re your number one-stop-shop. We carry BMW Motorcycles and specialize in anything and everything touring or adventure touring. Our Parts Department can find you a great set of Anakee Wilds or the best touring trunk for your needs; while you’re here talk to our Service Department, and get your BMW worked on by BMW master technicians.

If BMW motorcycles don’t fit the bill you’ll be hard-pressed to find a Yamaha Motorcycle Dealership with more variety than ours! Try out the newest addition to the Yamaha lineup, the Venture and Eluder, the MT lineup, or anyone of the YZs to make your way to the victory zone.

Did we mention we are the only Husqvarna® Motorcycles dealership in South Dakota? If you’re headed out to ride the Rocky Mountain Enduro Circuit or maybe meeting up with the South Dakota Motocross Association for the next race you’ll have to stop by for the best technology in Motocross and Enduro dirt bikes.

We work on all makes and models of Motorcycles, ATVs, SXSW, and Snowmobiles. That includes new Dunlop or Metzler tires for your Harley-Davidson during the Sturgis Motorcycle Rally!

We are conveniently located in legendary STURGIS, South Dakota, and in close proximity to Rapid City, Mt. Rushmore, Spearfish, and Deadwood. So whether you're here for the next Sturgis Rally or just to ride in the beautiful Black Hills Sturgis Motorsports can provide you with the latest and best in Yamaha (motorcycles, ATVs, snowmobiles, and SxS), BMW (motorcycles), Suzuki (motorcycles and ATVs), Arctic Cat® (ATVs, SxS, and snowmobiles), Husqvarna® (motorcycles), and now Textron Off Road products to make your next ride more enjoyable. From the most recent in ATV and motorcycle technology to the hottest new snowmobiles, we can help you find the vehicle that’s made for you. Combine this wide array of selections with our friendly and knowledgeable staff, and we're convinced Sturgis Motorsports will become your only stop for all of your Powersports needs.

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  • Yamaha
  • BMW
  • Suzuki
  • Husqvarna
  • Arctic Cat
  • Moto Guzzi
  • Textron Off Road


Best Team Around!! From Sales to Parts to Service!! Only place I will go.

Always a pleasure to do business with and the most knowledgeable sales, parts, and service department around!!

About to buy my 4th Husqvarna from Sturgis; got my first one 3 years ago. Sales staff is fantastic, and very accommodating.

Traveling through, I found I needed service on my BMW motorcycle. The service department got me in first thing the next morning and promptly took care of my bike. The people were great, friendly and professional. I highly recommend them.