Community Calendar Event

The Ride. The Roar. The Rally.

Every August, a persistent rumbling noise fills the air around the Black Hills. It isn’t Mother Nature, but rather, the roar of thousands of two-piston engines as motorcyclists from across the country descend upon the area for the annual Sturgis Motorcycle Rally. The event attracts around 500,000 visitors every year, often spiking around key anniversaries (the 75th Rally, in 2015, drew a record-high crowd of 739,000), and brings an estimated $800 million in revenue. But it wasn’t always the big deal it is today. 

Click below to learn more about the origins of the Sturgis Motorcycle Rally, find trip resources, and more:

Learn More & Plan Your 2021 Rally Adventure!