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Music on Main Concert & Race Series
Join us Wednesday nights June through September 2026!
The Sturgis Area Chamber of Commerce & Visitors Bureau is excited to continue in 2026, the popular Music on Main concert and race series! Not only will we be handling the music, vendors, activities, and races, but we are also expanding the series from 8 nights to 10 nights this year. Get ready for more races, new music, and your favorite eats and drinks all season long!
2026 Event Dates
Music on Main is tentatively scheduled to take place the following Wednesday nights in 2026:
- Wednesday, June 10th 6pm-8pm
- Wednesday, June 17th 6pm-8pm
- Wednesday, June 24th 6pm-8pm
- Wednesday, July 1st 6pm-8pm
- Wednesday, July 8th 6pm-8pm
- Wednesday, July 15th 6pm-8pm
- Wednesday, July 22nd 6pm-8pm
- Wednesday, July 29th 6pm-8pm
- Wednesday, August 26th 6pm-8pm
- Wednesday, September 2nd 6pm-8pm (also the Community Picnic; no food trucks)
Vendors
2026 Vendor Form Coming soon!
Vendors, we will be accepting food trucks, nonprofits, and regular business booths for the 2026 Music on Main season! Please speak directly with Kadence at the Sturgis Area Chamber to learn more and get registered.
Application Deadline: Please return this application (when available) with all required information and payment to the Sturgis Chamber as soon as possible and at least 2 weeks prior to the first event you plan to attend. Vendor space is limited, so please plan to submit your application well in advance to save your space. We look forward to working with you this year!
Music
We are thrilled to put together a summer of exceptional music for you at this year's concert series! Concerts will be announced over the coming weeks. If your musical group is interested in performing in the future, please contact us to join our contact list!
Races
The Sturgis Music on Main series is well-known for providing excellent entertainment, but also a world-class line-up of mountain bike races! Our team is already planning a top-notch series of races for the 2026 season catering to all levels of mountain bike enthusiasts. The routes will be posted on our official Facebook page the morning of each race (to prevent riders from tearing up the course with practice rides). Registration will be available soon for both series totaling 10 weeks.
Now Seeking Volunteers
Are you or your group looking to get involved? We are now seeking a small army of volunteers to make these events possible! Please complete the volunteer form by clicking the button below.
Now Seeking Sponsors
We are actively contacting potential sponsors to make this event possible! Please reach out to Kadence Gleason, our Assistant Director and sponsorship contact, to inquire about sponsor opportunities. These are highly-competitive and first-come, first-served sponsorships. Members of the Sturgis Chamber are given first priority with sponsorship selection, outreach, and renewal consideration.