Why Sturgis

There’s plenty to love about Sturgis, whether you’re a long-time resident or just passing through!

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The Arts

The thriving arts scene in Sturgis dates back to the 1970s when a group named “Why Not Sturgis?” was formed to promote awareness of, and encourage participation in, the arts. The organization evolved into the Sturgis Area Arts Council, which promotes local artists and exhibits in the community. In 2004, Sturgis Center for the Arts was founded to expand the arts, bringing an eclectic mix of art, music, theatre, and non-traditional programs to town. From galleries and dance studios to pottery classes and dinner theater, the arts are an important source of pride for the community.

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Community Events

There’s the world-famous Sturgis Motorcycle Rally, of course, but that’s just one of many events taking place every year. Camaro and Mustang rallies appeal to those whose vehicles come with four wheels instead of two. Summers feature mountain bike races, Music on Main concert series, a Volksmarch hike, an Arts Festival, the Northern Hills Ag Fest, a Community Appreciation Picnic, and more. Popular events the rest of the year include a haunted house, tree lighting ceremony and parade of lights, indoor winter market, and winter triathlon. 

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Vanocker Canyon

This 17-mile scenic drive in the northern Black Hills begins right in town. It’s a lesser-known route that features dramatic scenery; the winding road offers plenty of twists and turns as it carves its way through stands of birch, aspen, and ponderosa pine. Drivers will catch glimpses of Box Elder Creek along the way and can take a breather in the historic little town of Nemo before continuing on to picturesque Sheridan Lake. 

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Three popular Sturgis-area museums offer different perspectives on the town’s history. Fort Meade, established in 1878, has a long and storied military past. It was home to several elite cavalry and infantry units, including the 7th U.S. Cavalry and the Buffalo Soldiers of the 25th U.S. Infantry, and is still a training site for the South Dakota National Guard. The Old Fort Meade Museum houses an extensive collection of artifacts dating back to the late 19th century. The Sturgis Motorcycle Museum & Hall of Fame pays tribute to the town’s motorcycling history, with a vast display of motorcycles dating back to 1905, as well as photographs and memorabilia from Motorcycle Rallies throughout the years. Finally, the Sturgis Car Museum is a relatively new addition to the community, but a mighty one! They offer an in-depth look into Saab cars and culture, plus a variety of special collector's show pieces as well - each with a story to tell.

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Bear Butte

Located six miles northeast of Sturgis, Bear Butte is an iconic geological formation considered sacred by many Native American tribes. It rises 1,253.5’ above the prairie and offers views of four states from the summit: Nebraska, North Dakota, South Dakota, and Wyoming. The mountain is a favorite backdrop for photographers, offering breathtaking scenery during all four seasons. Bear Butte State Park provides recreational activities such as boating, camping, fishing, and hiking.

Plan Your Trip


Agritourism is an up-and-coming vacation trend that offers a unique look at the local agricultural practices of a community. Sturgis is lucky to be surrounded by a wide variety of agricultural experiences. From organic farming to traditional cattle ranching and local vineyards, we have it all! Click below to learn more and plan your agritourism adventure:

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