Sturgis Mustang Rally

This annual event is held every Labor Day weekend in legendary Sturgis, SD. There is no other event like it and you simply don’t want to miss it!

About Sturgis Mustang Rally

2020 Schedule of Events

The Largest Mustang only event in the Midwest! A 7-day event with poker runs, show and shine, drag racing, autocross, awards banquet, launch box, burn out the competition, and much much more. Come see why the SMR is the fastest growing Mustang event in the USA. 

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  • Moonlight Run Group Ride
  • Vendors
  • Driving School
  • Military & Veterans' Tributes
  • Social Gatherings
  • Mustang Rodeo
  • Deadwood "Park & Walk"
  • Northern Hills Cruise
  • Launch Box Time Trials
  • Burn-out Competition
  • Drive-in Movie
  • Southern Hills Poker Run
  • Auto-Cross Competition
  • Drifting & Barrel Racing Competition
  • Live Music
  • Show & Shine
  • Official Main Street Group Photo
  • Mustang Auction
  • Mustang Parade
  • Loud Pipes Contest
  • Mustang Drag Racing Competition
  • Cowboy Church
  • Dice Roll Mustang Giveaway
  • Banquet Dinner
  • Awards Ceremony